Family Style Cookbook Has Been A Solid And Proven Method Of Fundraising For Decades
Posted: Friday, October 23, 2009
by Robert Barber
http://www.cookbookpublishers.com/
For decades, a solid and proven method of fundraising has been the family style personalized cookbook. Human beings are a generous species, and they enjoy helping others when they can. If you ask them for a donation, they'll probably cough up a few bucks without hesitation. But if you ask for a donation and tell them that they will also receive a professional looking cookbook filled with the very best recipes from the very best cooks in your organization or community, I think you'll find that people will be anxious to buy one. Being charitable is one thing, but people are always looking for a bargain, too. What better combination of charity and getting something for the donation could there be?
Creating a personalized cookbook isn't difficult. A reputable on-line cookbook publisher is the best way to go. Using the internet eliminates the drive time between your home and the company, which can be a lot if you live in another state! On-line tools and options are more things that make the designing of the cookbook easy. You can choose to design it completely, to include the style of the book itself, the paper stock, the font, what kinds of graphics you want, and even how to organize it.
What Is Important, And Why People Enjoy It
The "meat and potatoes" (pun intended) of a fundraising cookbook is, of coursethe recipes. Regardless of your organization or community, there are enough people who enjoy cooking and have favorite recipes that they would give for publication to fill several fundraising cookbooks. Although some of the people may hesitate to give their secret recipe for their regionally famous beef stew, once they realize it is for a good cause or charity they will most likely hand it over.
Sometimes that sense of pride helps convince individuals to let you have their favorite recipes. Everyone wants his or her 15 minutes of fame that the artist Andy Warhol spoke about. Getting their name published in a widely spread cookbook could be just the ticket for fulfilling that need. We all enjoy seeing our name in print, as long as it isn't on a poster on the wall of the Post Office.
Will They Sell?
Don't worry about trying to sell cookbooks to people who have too many already. That saturation point hasn't even come close to being reached. My wife likes to say, "Too many cookbooks still aren't enough." She has literally dozens of cookbooks. Many of them she purchased from clubs, PTAs, churches and charities that were selling them as fundraisers.
People are natural givers. It is part of the way human beings are designed. If you ask for a donation to a good cause you'll get mostly positive responses. If you ask for a donation and offer to them a valuable and interesting personalized family cookbook they will be more anxious to part with their cash. It is a win-win situation. They get the warm feeling of helping out a charity, but they also get a wonderful, unique cookbook to go along with it.
Get Started
You can choose from a number of on-line cookbook publishers. My recommendations is to select one that has been around a long time, has the on-line tools to make it's creation simple, and has a guarantee. That's right. I said a guarantee. A rare few cookbook publishers offer a guarantee. All things being equal, wouldn't you pick the one that guarantees your fundraiser? Get on-line today and begin the process for a successful fundraiser.
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